PageSense's activities, like tracking visitor behavior on websites and targeting specific visitors for A/B tests, generate data that's considered private under GDPR. All of this tracked data is stored with anonymized IP addresses, so you can safely capture, process, and use it without infringing on visitors' data privacy. PageSense doesn't collect personal data from any website visitor who participates in any experiment. The cookie data used to map experiments isn't associated with any IP address.